When differentiating videographers, you must make sure that the company offers the right and current equipment. At a minimum they must have a three chip broadcast quality camera, which is the current standard for capturing video footage. However, HD ready camera and High Definition Video is quickly becoming the new standard.

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Based on some of the feedback our studio has received over the past year, I wanted to offer some education and insight for the millions of couples getting married each year into wedding video production.

As the wedding industry continues to create innovative new adjectives to describe the same products and services which have been offered for years, I hope this post will help dispel some of the myths about wedding videography.

Choosing a videographer can be an easy task if you know what to look for.

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There was recently a question about slide shows at a reception and whether or not they are tacky.

The answer will depend on who you ask however, since our studio is a full time photography and video production company we often get requests for reception productions.

These productions will range in complexity and in price, but if you are planning on entertaining your guests and yourself with a video montage at your wedding and don’t want to make it tacky, than use a professional studio to create your reception video.

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I have written about the value of videography for a wedding, as well as several of the other WeddingAces who are in the video production industry however, it’s time to have a refresher, regarding one of the most important items on your wedding list….Your memories!

As a full time photography and video production studio, we offer both photography and video, and many couples who initially do not purchase video will likely add it before their wedding.

Why?

Well the feedback I get from most couples will confirm the WEVA study conducted in 2005 on “The Value of Videography”.

Most couples will admit that video will do a better job of capturing the spontaneous moments and the day’s antics better than photography. Video will also provide you with a living memory to pass along to your children, who will enjoy watching a video more so than viewing images from an album.

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One of the best pieces of advice I can give to any bride or groom when looking into filming their wedding is to have good lighting at their event.  Lighting is one of the most important components of making a good wedding film an amazing wedding film.

From color washes, spot lights, lanterns, to personalized graphics and monograms, lights transform a venue and allow the bride and groom to set the mood and tone of their event.  When proper lighting is achieved, one feels like they are entering into a different world. Not only does this affect the wedding film from a cinematography standpoint, but everyone entering into this “world” picks up on the tone and the “wow factor” is accomplished.

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As I sit with couples who are wrestling with the decision to add videography to their wedding day, one obstacle becomes more apparent than others and can be easily overcome.

A reoccurring concern for many couples is the obtrusiveness of a videographer at a wedding, impeding their guest’s fun factor. Many couples are still accustomed to seeing the large video camera strapped to a ladder like tripod with a locomotive style light; blinding the crowed it moves in front of.

Older Style 3 Chip Brodcast Quality Cameras

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We have already previously discussed the importance of having one, so now how do you pick the right videographer for your special day? Here are a couple helpful hints when you are making your selection.

source: bridalbud

• Make sure you select a videographer that has been in business for several years. The more experience they have in weddings, the more of a sense of flow they will have for the day’s events.

• Ask for references and see a demo video before you sign your contract. When calling the references be sure to ask the bride not only about the finish product, but how they liked working with the vendor the day of. Remember you have to spend all day with them!

• Make sure that the videographer’s style is as you would like for your video. Each person is different so make sure you ask their style and if they can accommodate what you want.

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“You can always buy more later you just can’t less,” is the advice I give most couples. As I meet with eager brides and grooms planning their wedding, it seems that many are unsure of what they want. Whether it is the type of album or a parent gift, there are now more options than ever, and the decisions are even harder.

If you are not sure of what you want, that purchase only what you need. If you want a specific item but are not sure about it, ask your vendor to put it in your contract at a guaranteed price, assuring yourself, that you can still have what you want but you will not need to make a purchase immediately.

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Damian, Senior Videographer/Editor Abacus Wedding Studios

Should I upgrade my video to HD, is a common question from couples shopping for wedding videography.

The answer is YES!

The is not yes because the studio wants you to purchase more services. The answer is yes because the video footage can only be as good as what it was originally captured in.

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photo: pittsburghweddingessentials.com

This is a question that many brides and grooms contemplate over when deciding if they really need wedding video or not. Well, look at it this way: You can choose to only hire a wedding photographer and have your wedding day story captured moments at a time as stills. Or you could hire a wedding videographer also and have the day documented as a story with soundbytes, movement, tears dripping, your thoughts and feelings captured on film, etc.

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