Bridal Buds WeddingWire Blog

Magazine-Worthy Wedding Flowers: The Pricing You Should Expect

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This post was created to help brides everywhere get a realistic expectation of what magazine/blog worthy wedding flowers cost. Brides spend countless hours studying wedding flowers online or in magazines. Those images are pinned and pulled from magazines and brought to wedding florists. When this happens the floral designer is often in the uncomfortable position of letting a bride know that the designs she is dreaming of don’t match her flower budget. Brides, who pull their inspiration from magazines and the internet, should know that studying pictures in magazines can be helpful and also disheartening. Studying is helpful because you can begin to determine the types of flowers you like, it’s harmful because most of the designs you will see don’t have a price tag by them. Brides should remember that only the best of the best in design is published, and it probably had a nice price tag to match it.

To help brides with the planning of their floral budget I am offering a list of what I believe is realistic pricing for magazine-worthy wedding flowers. The prices were also checked and discussed by a group of wedding and event designers called the Chapel Designers. This group is a network of wedding and event floral designers from all across the country. Realize that the flowers you choose and the skill level of your designer will affect the final costs of your flowers. New designers typically charge less for their services because they are trying to build a portfolio, this can be good for a bride, but it is also a bit risky. Seasoned designers know how to design, secure product, detect quality issues, care for the flowers, trouble shoot and how to fully service an event. The region you live in will also effect the below listed pricing.

Once again the below prices are based on nice-sized, lush full designs–the kind you see in magazines.  The prices are also entirely below industry standards if you are pricing luxury designs. Those kind of designs are dripping with orchids or feature tables full of flowers. Are there cheaper options then the below listed prices? Yes, there are cheaper options and many of those are wonderful options. However the goal of this post is to help brides price middle of the road full rich elegant designs.

*Bridal Bouquets should range from $250-400. Yes, they really cost this much. Certainly if you were to choose all carnations, babies breath, or mums the design would be considerably less. However most brides are choosing lush bouquets full of hydrangea, Cabbage roses (also known as garden roses), orchids, regular roses, callas, ranunculus, stock, tulips, and many others. Note that Cabbage roses are really expensive – about three to five times the price of a regular rose. You will see cabbage roses in everything as you look for inspiration in magazines and blogs. Cabbage roses are more costly then peonies and many types of hydrangea. If you choose the cabbage roses or orchids, or callas, you can expect to be on the higher end of this range or higher. Lily of the valley and gardenias would also increase the price of the bridal bouquet. Cascading bouquets are also on the higher end of this range.

*Maids Bouquets typically range from $95-165, the higher price point will come into effect if you want peony, cabbage roses, and other super costly flowers. Carnations, daises or mums can be used to create a cheaper design.

*Boutonnieres $13 -16, if you don’t want to see the floral tape on the stem and you like ribbon or twine the price will be on the higher end.

*Corsages These pieces are typically given to moms, grands, and other ladies participating in the wedding. They come in several different styles. Pin on range from $22-25, wrist style are $26-30 and mini bouquets are $30 and up.

* Flower Girls These young ladies can have mini baskets or bouquets for $45 and up. Kissing balls or pomanders start at $95 and up. Flower crowns or halos should also begin at the $90 and up price point.

* Altar Flowers These large pieces typically start at $250 and up. The scale of the design has to be large and anything smaller than this looks out of proportion. It’s easy to spend $400-500 for really big designs.

* Aisle FlowersThese designs are created to mark family reserved seating or to decorate the aisle. Plain bows should start around $15 for true satin ribbon and not acetate.  Bows and greens will be $20-25 and then bouquets of flowers will go up from there. Kissing balls or pomanders begin at $110 for this area.

* Place Card Designs are usually big entrance or arrival pieces. If budget allows set this piece at $400 and up.

* Centerpieces These designs come in many shapes and sizes. Weddings typically feature low designs and elevated designs. Designing a low piece that is full and similar to those famous designs you see in a magazine is hard to do for under $150.  It’s easy for a full design to be in the $250 and up range if you feature hydrangea, cabbage roses, peonies and such.  A huge misconception is that gatherings of little designs or water designs with submerged flowers is less expensive. This is simply not the case. Lugging water at a venue and filling multiple vases with submerged flowers and candles is costly and a very labor intensive task. The same holds true for bud vases, multiple bud vases requires lots of organization and planning. Simple bud vases should start at $25 each.

Elevated designs are awesome and bring lots of drama into the room, but they typically can’t be created for under $250. These big designs require hundreds of stems. The elevated designs you are seeing featured in magazines are probably $400 and up. If the designs feature cascading orchids they should be priced even higher. This price often includes the elevated stand but is many shops you will pay an additional rental fee on any of the hard goods.

Also be aware that if you choose to do farm tables or oblong tables, also known as king tables or feasting tables this style of seating requires even more flowers. Instead of one centerpiece in the middle of the round table you will now need to create multiple pieces to extend the length of the table.

* Cake flowers are typically sold at $75 and up.

* Throw bouquets are typically $45 and up. Some designers offer these at no charge but that is less and less common.

* Labor and delivery, brides should expect to pay around 20 percent of the subtotal before tax for the delivery of their flowers. This will ensure that a team is fully committed to your event with tools, supplies and emergency flowers.

* Breakdown is an additional fee that is charged to clean up after the event and to remove all rental items from the venue. This is often in the price range of 5% or a minimum fee of $250.00

Photos by Timmester Photography

Nothing is more painful for a floral designer than telling a bride her flower requests are out of her budget. We truly hope this post helps!

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25 Comments

  1. Holly Rutt

    2/27/13

    Could not agree more and so refreshing to see it in print. My thoughts as I was reading this are, its not that I want to tell my bride no because I really really want to create those awesome magazine designs but I can’t afford to give it away or it will be game over. Thanks so much Holly as always for your insightful wisdom!!

  2. Laurie (Fleurie)

    2/27/13

    Thank you Holly! It is so hard to let someone know that bouquet they just have to have IS nearly their whole budget. You are right on cue with your timing. as always. Thank you.

  3. Bonnie Brown

    2/27/13

    Fantastic suggestions, especially for the bride who is working within a budget! A few other ideas for less expensive flowers are: Gerberia Daisies (they come in literally thousands of colors), and a babies breath halo for your flower girl with just a few little sweetheart roses for accent and a splash of color. Always ask your florist for ideas that are within your budget and for other flowers that are in season at the time of your wedding.
    http://www.myownbridalshow.com

  4. Nicole Apahidean

    2/27/13

    A W E S O M E, article!!!! Thank you for sharing!!!

  5. Michelle Elwell

    2/27/13

    Bravo! Realistic and straightforward

  6. Renee Burroughs

    2/27/13

    I too have felt horrible watching a couple feel as though they weren’t “rich enough” to have “the wedding of their dreams,” so… about 15 years ago I changed how we approach this problem. We now ask for their “inspiration” pictures to see what styles they are drawn to. We then ask for their ballpark budget and we “translate their style into thier budget.” Often it is a LOOK they are going for and not a particular flower type. If they simply MUST have peonies, I suggest we splurge on the bride’s bouquet but be more conservative in other areas by using an “everyday flower” that may be a good substitute. We have NEVER found a couple that wasn’t thrilled with the options we offered, in their price-point, that came from a look that they admired in a lavish inspiration picture. The “average” couple will always have the wedding of their dreams when they work with pros who will walk with them, through the process of design, to acheive what they love with what they have to work with. Anyone can creat beautiful bouquets, a truly great designer knows how to do it with real world budgets! Great article!!

  7. catfingers

    2/27/13

    Nothing is more painful than seeing ‘then’ used incorrectly.

  8. Rebecca Raymond

    2/27/13

    This was really a great article! Thank you so much for your honesty and clarity!

  9. Christiane

    2/28/13

    Love your article!!

  10. […] http://www.weddingaces.com/2013/02/magazine-worthy-wedding-flowers-the-pricing-you-should-expect/ Share this:PinterestTwitterFacebookLike this:Like Loading… This entry was posted in Flowers, Wedding Flowers, Whidbey Island Floral Design and tagged cost of bridal bouquet, cost of wedding flowers, how much are wedding flowers, pricing, wedding flower price on February 28, 2013 by vaseswild. […]

  11. Keller Flower Studio

    2/28/13

    THANK YOU Holly for this concise and accurate description of current day wedding flowers and pricing. I”ve always said, these fabulous magazines have helped promote creative and stunning designs, but most brides cannot afford to have them for their wedding. Bravo to the floral designer who can achieve a similar look for a bride and come within her budget! It’s difficult, but possible!
    Kathy
    Keller Flower Studio.com
    Shrewsbury, NJ

  12. Julie @ the root system

    2/28/13

    Thank you. As a florist it is refreshing to see, in print, for the consumer, realistic pricing and explanation.

  13. Laura

    2/28/13

    You need a PIN it logo to pin to Pinterest this article is great! Please add one Id love to PIN IT!

  14. Marian

    2/28/13

    So good to see this in print! Unrealistic expectations seem to be the hardest thing to overcome as a florist. I always want to give my Bride’s “their dream”….but it has to match with their budget!!

  15. Linda@fineweddingflorals.comi

    2/28/13

    Thank you for that!

  16. Alise

    2/28/13

    I’m printing this out and offering it to inquiring brides!!! Great breakdown. It’s good to see where I’m cutting my rates and where I’m pricing appropriately. Also I had never heard of a breakdown fee before but that will solve a world of problems. THANK YOU!

  17. Sarah Macadam

    2/28/13

    I agree with mostly everything, except for the corsage prices. As i florist myself, I know the time and effort it takes to do up the tiny details. In my Floral Design program we learned that the starter price be about $50 each

  18. Eric @ Floral Logic

    2/28/13

    Very well written article that ALL new brides should be required to read!

  19. Janice

    2/28/13

    Thanks Holly, Great article!

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  21. Toni Buckley

    3/4/13

    Thank you, I love my brides and want so much for them to have their vision come to life. Thank you for putting this in print. Wish they could all read your article .

  22. moirahollenbeck

    3/7/13

    As designers and business owners, we walk a fine line between creating a vision for a client, at the same time as making a profit for a business. While Pinterest and google images do make a consult easier in some ways, the absurd amount of images also tends to befuddle the typical bride who has no idea of what the costs associated with staging an event, no matter the size, are. Educating the consumer is always the best advise one can give, sometimes at the cost of a sale, but each business has to decide at what price point does one walk away. It IS hard, because truly we all do want to help this client achieve their dream. Articles like yours are a great service to everyone with a stake in this industry….thanks for putting it out there.

  23. Rachel

    3/12/13

    Wonderfully written! Now, can you write one for designer cake pricing too?!?!

  24. Joan

    3/20/13

    Well said!!! It’s so true!