For many brides these days, ordering online is as easy as tying your shoes. But there are still many brides out there (and many mothers-of-the-bride!) who remain leery of ordering from a “site unseen,” pardon the pun. Especially for items that represent a significant portion of the wedding budget – and are critically important to get exactly right, like invitations and programs – the idea of working with a vendor you haven’t met face-to-face can be intimidating.
Whether you use the Internet simply to find local vendors, or if you orchestrate every last detail of the big day from behind your laptop, you should research and interview every person and company you hire with the same diligence. There’s no reason to shy away from an online vendor if you’ve thoroughly vetted their qualifications and examined their previous work, just as you should do with a local provider. If a company has been around for a while, has clearly defined policies and procedures outlined on their Web site (for working with them both before the event and after, if things don’t go according to plan), and can provide references from satisfied clients, you should feel comfortable hiring them.
When we launched our wedding invitation company, we never imagined that 90% of our business would soon be through the Internet! Our vision of an intimate, studio-style shop (which still exists today in all its pink-and-green glory), quickly transformed into a booming online operation with clients from across the country and overseas. We’ve found that providing exceptional service and products isn’t so much about the medium in which we interact with our clients. It’s about conveying our company’s personality to each and every customer, whether she’s right down the road or across the ocean. To make your relationship work with any of your wedding vendors, strong communication is the key!
Luckily you, dear reader, have this Web site with helpful, insider tips for ensuring you’re hiring a consummate professional, whether online or around the corner.