I had the opportunity to observe a “makeup artist” doing a mock trail run last month (I was interviewing for a position on our Rhode Island Team) and the experience made me think of you, the unsuspecting bride, and how easily it is to be fooled by a resume. (Yes, the makeup really was THAT bad!)
I learned back when I added my very first Team member that educational training, resume information and personality do not a bridal makeup artist make. Working with brides and all the intricacies that are involved takes a very specific person and not all makeup artists are cut out for it. An artist could be trained by the “best in the (cosmetic) business”, have worked for numerous cosmetic giants, have a lengthy list of television/runway and photo soot experience and possess the kind of personality everyone wants to have in a friend, BUT, her photographs and references will tell if she really can do Bridal Makeup. I can tell you for absolute truth – I will not now, or ever, be a great runway makeup artist. It is not within the realm of my skill or capacity to learn – that ‘s not saying I couldn’t be good at it, I’ll just never be great. I like to explain it like this:
Innately one can either draw a beautiful willow tree standing majestically in a field of golden hued wheat or have trouble sketching even a plain stick figure (I’m most definitely the stick figure type- my brother, majestic trees…). If one can do willowy trees – you can either do it exceptionally well in pencil or charcoal or pastels – not all three mediums. It is the same with makeup. Because there are so many varied differences between print, runway, bridal and every day makeup it takes innate skill and specific training in that arena to be exceptional.
Here are what I believe are the key factors you should look for when choosing a makeup artist for your very special day:
- Is this an established company? How long have they been in business?
- Are there photographs on their website? Do you like the makeup style they are showing? Remember, this is what they see as their best work – is it?
- Are there actual referrals they can send to you that you can check? Don’t be fooled by “thank you” pages – anyone can make them up.
- Are they affiliated with any wedding groups, organizations or associations?
- Is this company or the artists viewed as experts in their field by their peers?
- What is their reputation? Check message boards, wedding planners, venues, photographers…
- What are the referrals on WeddingWire.com and MarthaStewart.com saying?
- Who have your friends used? Did they like the results?
It may seem like this is a small issue for you to put time into, surely the food, music and venue are more important to the day itself – however, keep in mind that when all is said and done all you really have left from your day (besides a life partner!) are your memories. And as time fades and memories grow shorter, you will have to rely on your photographs and video to spark those fading scenes in your mind – and don’t you want to look amazing in those?
I am happy to help you find an artist if you are stuck- just send a note in the comments below…. Jacki Norrie