Take Advantage of a Retailer’s Live Help Concierge
| By Jonathan ~ June 25th, 2009 ~ Wedding Jewelry | Comments Off |
A few months back, we added a “Live Help” feature to our website, MervisDiamond.com. For those of you who are unfamiliar, it’s like instant messaging someone from the store, instead of calling. We’ve found the feature to be tremendously popular with our customers. Firstly, I think shopping for jewelry can be an intimidating process and this eases the tension by making the correspondence a bit more anonymous. There’s less commitment involved, and you can get your questions answered quickly and easily. But a second reason I think the features is popular is that you can use live help when you’re at work! The boss doesn’t know what you’re typing….
Not only with retailers websites, but some designers themselves have this added value service on their websites. I know Ritani.com has their version of an online Concierge service, which is essentially the same thing. (But doesn’t concierge just sound better than “live chat”?) It makes me think we should re-name our service. I think we currently call it, “Chat with a Diamond Expert.”
To learn about Ritani rings, a combination of both the retailer’s website and the designer’s website will give you a more comprehensive understanding of the brand. Studying just one of the two might give you a one-sided approach. Of course, each designer says he/she has the best quality, but when a retailer describes all of their designers, they are forced to describe each differently. He/she will honestly say that Ritani engagement rings are great quality, Verragio rings are classic, but with a modern twist. A mother can love all her children, but she still has to describe them each differently!
